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The Art of Selling with Kendrick Shope
Interview with Kendrick Shope
I am really, really excited that because I have a very special guest today.
Well, they're all special and unique in their own ways.
But particle excited to have Kendrick shop today with us.
She's the creator off authentic selling, where she empowers women to make millions without sacrificing their integrity.
She also hosts her own radio show own podcast show.
Seeing Definite Plan was to marketing media for all reality TV show, and she's finalizing a deal on her first book, Sound Like a Woman Today, Kendrick runs an online self school where she teaches women have to create message success using the pedantic selling system.
So welcome, Kendrick.
Thank you so much for having me.
You're bulls Your I was excited to have you here, and I can't wait for you to share your experience as an entrepreneur.
And as you know, the reason I'm contacted you is because I am looking to inspire people and show them that we can create a business around our lifestyle.
It doesn't have to be overwhelming and we can feed family and business.
Those can work very well together.
And I have been following you for for why now you know, we are the same network, and it's gonna be interesting for me to not as well.
You know how you got to where you're on your calf tips for keeping on to you to help them on their journey.
Absolutely asked me anything.
I'm an open book.
Oh, so let's go right with the first question.
Which is How did you become these entrepreneurs that you hot today? Has it always been in you? Oh, has he been a work in progress? It's is it's still a work in progress.
If I'm honest there still days when I say you know what? I think I'm just gonna quit Aziz.
Much as I love it there.
There are times when I think this is just incredibly hard and there are other times when it's incredibly appealing and easy.
But I wish I could tell you that it was just a straight line and I knew what I was doing the whole time.
But I did.
I had no idea.
I stumbled my way into this, um and really, I worked in corporate America for nearly two decades.
Almost two decades before I even decided to start my own business.
So I got lots of experience, other places and just sort of stumbled my way into this.
No idea what I was doing.
OK, so did you actually transition from cooperate two business for that lifestyle? Or was it just an opportunity like something you get? It was for the lifestyle.
So after I had my daughter, she was about two years old and I was rocking her to sleep one night, and I tell her every night I still do.
She's nine, and I told her every day you could be anything you want to be in this world.
All you have to do is believe, and I'm rocking her.
And I'm thinking, Oh, God, she's gonna grow up one day and she's going to see that Mommy didn't follow her dreams.
Mommy's making a paycheck.
And while that paycheck allows us to do a lot of fun things, what's all this stuff about? You can be anything you want to start a pitcher in the crib we had.
We had double doors in our bedroom and I just went charging their our bedroom doors and said, My husband, I am living a lie.
I am on a mission to figure out what I meant to do in this world.
And my husband's pretty used to me being dramatic.
He didn't even look up and I said, Nothing in it up.
You pay it to this moment because our lives are about to change.
And so from there, I mean, I was a seeker.
I hired a life coach.
I went Teoh Martha Beck, a wife coaching school.
I thought I wanted to be a life coach, so, yeah, I mean, it was it was just one saying yes to the next thing.
Every to every time the opportunity presented itself.
And it finally, you know, I don't know.
24 months later led me to create authentic selling and to make this business what it, you know, the beginnings of what it is today.
Yeah, so I think that that's what that's really an important thing is that the people I'm talking to that have managed to build, you know, this life, even though I know it's a work in progress, it's still for us, right? All the time.
There are always new challenges.
It's that it's never right now.
The business we have, it's never what really motivated us at the very bigger things change.
So it's not like you have to wait until you get a great idea.
And that's what's going to stick.
Because no, you just have to experiment right and absolutely and be open to opportunities.
Like you said, being open to opportunities and to try things.
But really trying like give it a real trial, right? Yeah, people say all the time.
I hear people say all the time.
You know, I'm tired of just throwing spaghetti at the wall and seeing what sticks.
And while I understand that frustration, that's what running your own business is.
It's a little bit of throwing spaghetti at the wall.
You know, it's it's it's well cooked spaghetti.
You know, you put your it's well thought out, uh, ideas that you've given your best go, but you throw and you see what sticks and you can't know until you take action.
My friend, A wise, wise woman, Jenny.
She's a friend of the colleagues as clarity from taking action, and I believe that to be true so much, I've seen it over and over and over my life.
But what I want today when I'm confused is I want to just sit and do nothing, and that makes it worse.
Yeah, absolutely so I mean, that's exactly the what most people do like when they are not sure it's this fear are what should I do? I think I don't know if you notice that, but I'm not the thing that more and more people start sharing their failures right, because people are understanding that people need to know that it's not all, you know, cupcakes and rainbows and unicorns.
Sometimes it is.
When it is, it's great.
But there are a lot of lows as well.
You know, at every stage of business we have our doubts.
We have a failure.
Sometimes they cost a lot of money sometimes, you know, because, like relationships, sometimes you know it's we you know, we all do at different levels, and I'm seeing this trend when people start sharing this.
I just wish and I know if that don't know if that's possible, that people will start sharing has it's happening because they usually start when they've got over the bump and they say, Well, you know what? It was really tough, blah blah, blah, blah, blah, blah.
But I've seen a couple of people that start sharing say, You know what? I'm having a low right now because I did this launch and I did just be clowns and everybody expected I was going to do six figure again and guess what? It flopped.
So now I'm trying to go back and, you know, realized trying to figure out what happened.
And I think people can alone sometimes so much more from these failures than from actual people saying, Oh, you know, I managed to build my niece and I ran Issue, do this launch and we said, Well, it's a great and inspiring But that's not where I am at How do I identify with that? Yeah, I agree completely, and I've said for years there needs to be more transparency in the industry.
It's where authentic Selma.
That's where the authentic place piece came from.
But I remember about six years ago I was at an event where Marie for Leo was the headliner, and she did this thing where she she mapped out her business trajectory, and at one point she even made back in with her parents and I felt so validated in that moment because, you know, you see Marie and she's makes multi million dollars on peaceful launch and she's sort of the, you know, she paid the way for a lot of us.
So no, it wasn't happy that things were so hard shipping me back in with her parents, but it validated all the struggle that I was going through.
You know, I wish I had known that earlier to know that this is still possible.
But she got to go through these failures and this lows and and to get there.
And I wish that more people share that as well.
Yeah, and and I think it's some soul out of the mind set, you know, that people don't necessarily have is that we're comparing ourselves to others and, like, Well, she didn't induce amount of time.
Why can't I do it right? So first there is, like taking action, taking the right action, being focused and consistent.
But there is also, you know, the network, the people you're surrounded with.
You know, a lot of people say, Well, you know, I I don't need a coach that it's not about, you know putting labels on people but being surrounded by other people that are just like here and that are motivating you.
You know, like cheering you are, but also lifting you up when you go when things don't go well, that's that's critical.
So I think that this, like, you know, the cell school that you have, you know, which is you know, this community off people that really get each other because we sometimes don't have the support of our families and friends.
We don't understand what the heck were doing at home, right? Yeah, that it's critical.
It's like you have to you.
This is even if you feel you don't need to.
This is gonna be an accident rate off, are you? I agree 100% and I will tell you that.
You know, people sometimes talk about it, can get lonely, you know, doing this job, especially when the whole, your whole, your whole support system, friends and family don't get it.
And I can tell you some of my biggest opportunities have come through the people that I met in classes, you know, have come through the people that I met Masterminds as a matter of fact, authentic selling was born from a mastermind that I was in.
It was somebody else's idea and she said, It gives yours, Go run with it This is what you're meant to do.
I'm not sure I would have figured it out if it hadn't been for Jenny.
She So it's all about, um, it's very important to have a sense of community, too.
Check in with people Weekly Uh, maybe bi weekly and see what's going on.
This is where I'm stuck.
You know, there are times when I check some out, takes my month, my business friends and say, Oh, my gosh, I'm just having a really crappy day, you know? And I don't want to be coached and I don't want solutions.
I just need to be honest and say I'm having a really crappy day and it's not.
So have somebody who gets that because the online world is its own space.
And as much as my husband, Tarazi, doesn't get it, and my daughter didn't get it, So I agree.
It's very important, absolutely, and and I think I need still totally, you know, in your brand being authentic.
It's, I think, what is also going to get you there because I remember Thesis person posting and I think she was posting in Bay School Actually, what she said, Well, people say I have to be authentic and have to be myself.
But how do I do that? And I reply to all say, Well, that's the easiest thing in the world.
Just don't overthink it.
Just be yourself and then just share the troops.
Like if you don't want to run makeup, don't work.
What? You don't wear makeup.
You know, if you don't want to do videos, you don't videos.
Do you know whatever you know you feel like doing? Just be yourself and you're gonna try the people your mention tracked.
Yeah, we don't snow much time worrying about pushing people away, and and how do we attract? The people were meant to attract, and really, it's not worrying about it.
It's showing up.
It's speaking your truth.
It's it's it's it's honoring your message and you will repel people.
And that's exactly what what you have.
Yes, you can see all the wrong people exactly.
So let's talk a bit about the sale school that you have in your authentic selling method.
What would you advise somebody that is either.
I mean, a lot of people that I, you know, interact with our sometimes coaches that have, you know, one on one a work, and they are on this feast and famine cycle and looking to have a more steady stream of income without, you know, feeling like they have to get more clients or work more things like that.
What's your what's your advice for these people in how to go from having clients starting to make money to build a business with authenticity and around your lifestyle? Well, I think the first thing you have to do is if you if you're in this space for fame and mode, it means you're doing some things right because you're having success.
You're having some successful Tom's months, weeks, whatever I think the thing to do is is really break down and say What's creating those those times where the success is coming from? The other thing is, and this is something that people miss so often is you need to across selling, and it shouldn't feel gross.
But you need to applause, selling into every part of your business you need to consider selling for on your opt in.
You need to conceal.
Does it sail? They have a strong call to action.
Is it? It's not just about you know so often.
I see a lot of new entrepreneurs put on the website like for updates, click here or get our newsletter.
No, you have to sell me on it.
Why do I want your newsletter? I get, you know, 125 emails a day.
Why do I want to re jurors? And so selling really incorporates into every part of your business, from your often to your email subjects to the way that you rock your emails.
And most people just think of selling as you know, that call to action.
But it's not in order.
When you see people go from Feaster famine to really you know, having a waiting list and having a really solid business with predictable income, they have realized that selling incorporates into everything you do.
It is about it is about yes, showing up authentically but is about having a plan.
And it is about constantly being out and engaging with your customers so that they know who to hire.
If they don't know you, they can't hire you.
So I mean, like you mentioned, you know, consistently.
Consistency is also, I think, the key right in, you know, writing desist, able business.
That's one of the thing with feast and family.
We start getting some clients, so we're busy with clients, and we don't work on the business, right? Yeah.
Then there was a duck.
I mean, I've done that when I was building websites.
Uh, that's when I was doing, you know, you get, like, 34 clients, and suddenly you feel like you're really busy.
And then the next month, So, like, I haven't talked to anybody.
I have an engagement.
Why do I dio right? But the good news is on the fix for that is it's just a scheduling issue.
So if you if you're you know, you can sit down and figure out this is how much time in a week that I have available, right? Whether it's 20 hours or five hours.
Okay, well, you know that you're gonna have toe work on your business part of that time, so you know, you have to work on getting the next group of clients, and you have to work on marketing and selling.
And so you factor that into your weekly plan.
You factor that into your monthly plan, and then you only have room for X number of clients.
You know, maybe, instead of maxing yourself with 10 clients, you take non clients.
And in that time that you would have spent with your not client, not apply it.
You are marketing and selling, so it's just a scheduling issue, and it's super easy to fit.
I mean, I love that.
And I think that one of the problems that people are facing is when again we're coming back to having a network and a group of people that understand where you are is to really stick with one idea.
Because when you start asking for people like what should I do? You're going to get 10 different things.
Oh, you should do this.
You should do that.
You do a challenge.
You should do it with me now, as you should do these, you know, and so and that's when you can get overwhelming.
So I think it's having a plan, but it's also saying, that's what I'm going to stick to do less things.
But do them at India were great starters.
We are terrible.
Finish nails, right? We are terrible.
Finish ALS and you can see that the people that are succeeding other people that follows food all the way, even in the hard times.
You know, when it's tough, when you don't feel like doing it, and then you just, you know, stick with it and that's you know where Who Yet where? You basically won't get the result.
100% agree are some.
So can we talk a bit about the actual method, the authentic selling better? Can you? I mean, I guess you kind of talked a little bit about it, but can you share? You know how you came up with that? Is that from, like, your own experience off? What you've gone from trial and errors is that I think you mentioned Jennie.
She which I know as well because, you know, she introduced us.
Uh, how the that come out? Yeah.
So my, you know, referenced mom my corporate career.
So I was in pharmaceutical.
I was a pharmaceutical set.
Well, I sold for three Fortune 500 companies for about two decades, and I was a top performing sails right there.
So a lot of the sales strategies came from I graduated from two sales school.
So came from what I learned there in the corporate world.
But what happened was I knew that those strategies would not translate in the online world because they're far too aggressive and the online world isn't it.
We're just not ready for those aggressive, cut broke things that make you feel gross.
And I didn't want to do that either.
The way off in X selling was created basically was.
Jenny and I were in a mastermind together.
We weren't really We were acquaintances, but we weren't.
Now we're really close, but we weren't super flows and she posted in a Facebook group that I was in.
I think I could use some help with selling.
You know, my concerts are going okay, but I could use a little help.
Can anybody help me? And I said, Look, I sold, you know, a product for two decades.
I might be able to help you.
I'm more than happy to hop on the ground and 90 minutes later.
Jenny said, My dear, this is what you're meant to do.
And I said, I have no idea what I did.
I don't know what you're talking about.
Like I don't know what you mean.
Instead, this is get this process.
And so from there I sat down and wrote out the process.
I was like, OK, well, if this was, if I was gonna break this down, if I was gonna make it teachable, what would it be? Really there Few foundations that often X selling was created.
You know, one of those is do the common things and commonly Well, so just like you said, you said, you know, it's about consistency.
And it's not about doing everything.
It's about doing the right things that work for you.
What works for you might not work for me and doing that consistently doing the common things uncommonly well, that was foundation number one.
Foundation number two was consistency, which we've talked about here, right? So the reason consistency is so important is because the number one reason people don't buy from you me best buy apple Samsung, whoever is because we don't trust but the service of the product is going to do everything that it claims, and you can say, No, no, no, no.
My people don't buy because they say they can't afford it.
Baloney, Of course, that's what they say.
It's not true.
It's never about money.
It's not about prices about love.
So consistency is one of the ways to gain your buyers trust.
If they know you're going to show up in their in box on Tuesdays at 10 o'clock, if they know you're gonna do Facebook lot at this time, if they know you're gonna show up, you know during the bad times and be honest within this is hard.
They're going to be more likely to trust you when the more likely to trust you, they're more likely to back for me.
And then another big foundation of often Excel in was if you fill the IQ, the gross, the sleaze, that if it just feels constricted to you, find a better way, you're not gonna sell anybody.
But by engaging in an activity that makes you want to crawl in a hole or vomit, you know that too many of us have been told you've got to do this This, this and this to succeed.
But that makes us want to scream.
And so often Exelon gives you the permission.
It's I know that doesn't work for me.
I'm gonna find a better way.
And so that's kind of how authentic selling was created.
I helped Jenny.
She she said, This is what you need to discuss that I don't know what I did.
She sort of help me pull it out.
And then I sat down and I built the foundation of what authentic selling would become.
So, I mean, basically, what you're saying is like and I think that can be really useful for people is that you took some experiences that you had right from your past comfort job in thanks to Jenny.
And it stinks to this mastermind.
You got this idea of how can I jump these into an actual business? So using your expertise, you know, which is something that we, you know, when we wheeled membership sites and online platforms for for our clients, that's what you know they're trying to do is to take this expertise and then put it in a form where they can reach our many, many more people, then want just one on one client.
So that's another way.
So I think that's that's absolutely that's a great That's a great way to I mean, generated this idea from, you know, somebody that actually good ass and that you could teach to people.
Yeah, and and And I think, you know, I had read all these.
I would read all these books that when I was trying to figure it out, like one of people naturally ask you what, are you good at? What people thank you for, like, I don't know.
They asked me what shoes to wear with those pants.
Like, I don't know how to build a business around that have no expertise in fashion as much as I love it.
And so it was really about just saying yes and showing up for an opportunity that I was able to see.
Oh, this is your expertise that you have to share it.
It's gonna open up all the doors that you want for your life and your and your business.
Yeah, well, you know, it's spending because the exact same thing happened to us way.
I mean, in terms off our business that we are doing today.
So we were in the corporate world.
We were in California, San Francisco.
Ah, big pharmaceutical company as well.
Biotech companies stuff 20 years.
We moved back to France in 2005 to start our own business, and we wanted to real software, right, Because that's you know what we knew how to do.
And we, you we didn't interact with anybody.
Well, of course, being in France was, you know, pretty hard I mean, pretty hard.
Harder than being in the U.
But it's only when we decided to get help and get surrounded by people that are in the online space that they actually told us.
Well, you want to work on the online space of why don't you really? Websites that you build website before? Yeah.
Have you been membership before? Yeah, but then that's what you need to do or teach, because that's the expertise.
And that's how you gonna match your expertise to a need to something that people are willing to before.
And I'm like, why didn't we sink about that and then, yeah, you.
That's why you need that network, you need to share your story, your experience with people.
You need to, you know, to talk to these people because we are blind to our own things.
Like you said, you would have never saw it off because to you, it's it's in you, it's part of you.
And it's not like something that you feel people absolutely don't know feel that they need, you know.
But for some people and I'm selling, it's what most of us, except for people that I experienced it, most of us, you know, we kind of second it.
I mean, we all know that's not off they right? We don't want to be.
Sadly, we don't.
So yeah, and there is a lot of mindset issue around that.
So the need is huge for this.
But it's interesting that for you, because that's your thing.
You didn't see it until, actually, somebody told you so.
It again? Yeah.
Yeah, I agree.
You're exactly right.
So, yeah, I mean, so the importance of having that network, And even if you feel you don't need a coach, it's not about getting a coach.
It's about getting with other people that all where you are because they're going to help you get to the next level and you're going to get to the next level together.
So absolutely, I agree 100% and you're nobody's going to do it on their own, not one person.
There's never gonna be an example of somebody who did this on their own.
Yes, it's just not happening.
We all have four blocks for some people.
I do need anything from getting the idea.
And for some people it struck, asking for the money.
They got the idea.
They got everything they talk to people asking for the money.
I had somebody like that in my mastermind.
Like she just couldn't ask for money.
It was the man I think she was willing to help.
She was super hopeful, but asking for the sale sexual money to his action.
What's you brought for her? So Yeah, Yeah, I get it.
It makes perfect sense.
So, can you share a Kendrick how people can find out more about you? I think you have also freebie that people can don't know that Kendrick chilled that come.
Is that yes.
Yes, 0, 10 ways to double your sales in six months or less.
And they're super easy.
Not gross, really easy sales tips.
But they work, and so you can find that at Kendrick shope dot com.
And there's also on the There's a a Resource election called Cell Like a Woman and there's a podcast in a TV show and we give away great tips every week, like my goal and we put out content is one tangible tip through every communication that we do that moves the needle forward on people's business.
Because if we're not doing that was the point.
We're just adding to the noise.
Absolutely also, my love it.
So I will be posting this links below the video so that people can get access to it.
I thank you so much for being here today can drink.
It was really great to finally talking to you and hear about your story and the method because I knew about the name, just didn't know about the inside of it, and I love it.
I think this is so needed some blood.
You're doing this, Messi.
Baku, thank you so very much for having me It's an honor.
And, uh, yeah, uh, I can't say enough, so thank you very much.
Thank you so much.
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